2024 Allstate Sugar Bowl Game: Washington vs Texas — Live, Start time & How to Watch




Allstate Sugar Bowl Game

College football’s bowl season concludes with a clash of titans on New Year’s Day as the Washington Huskies and Texas Longhorns meet in the historic 2024 Allstate Sugar Bowl. This epic battle promises a clash of styles, a battle for bragging rights, and a potential turning point for both programs. Get ready to ring in the New Year with a gridiron showdown you won’t want to miss!

Allstate Sugar Bowl is an annual spectacle that’s graced the gridiron since 1935. Set in the vibrant atmosphere of New Orleans, the popular bowl game boasts a storied legacy that continues with this season’s matchup.

Sugar Bowl Game: Live and Start time

Sugar Bowl Game

Kickoff for the 2024 Allstate Sugar Bowl is scheduled for January 1st, 2024, at 7:45 PM CST. The iconic Caesars Superdome in New Orleans will host this marquee matchup, where the roar of the crowd and the intensity of the game will be an unforgettable experience.

How to watch the Sugar Bowl Game?

Traditional TV:

  • ESPN: The big game airs live on ESPN, your primary destination for the Sugar Bowl. Check your local listings for the channel number.
  • ESPN Deportes: Enjoy the game with Spanish commentary on ESPN Deportes.
  • Alternate broadcasts: Catch different perspectives on ESPNews, ESPNU, the ESPN app, and Longhorn Network (for Texas fans).

Streaming Options:

  • ESPN+: Stream the Sugar Bowl live on ESPN+, with subscription required.
    • Live TV streaming services: Most live TV streaming services carry ESPN, including Sling TV (Sling Orange plan required)
    • Hulu + Live TV
    • FuboTV
    • YouTube TV
    • Other regional providers


  • ESPN Radio
  • Westwood One Sports

Best 2024 Sugar Bowl TV Plans

2024 Sugar Bowl Game: Washington vs Texas

The stage is set for a monumental clash in downtown New Orleans as the undefeated Washington Huskies take on the high-powered Texas Longhorns in the 2024 Allstate Sugar Bowl. This New Year’s Day showdown promises to be a classic, pitting two of college football’s most storied programs against each other for bragging rights and a possible spot in the national championship game.

Washington Huskies Football:

The Huskies, led by the dynamic quarterback Michael Penix Jr. and a stifling defense, have rolled through the Pac-12 conference this season, finishing with a perfect 13-0 record. Penix has thrown for over 4,000 yards and 35 touchdowns, while the Huskies’ defense boasts the nation’s top-scoring unit, allowing a mere 12 points per game. Washington is hungry for its first national championship since 1991 and sees the Sugar Bowl as a stepping stone to the ultimate prize.

Texas Longhorns Football:

The Longhorns, under the guidance of head coach Steve Sarkisian, have roared back to prominence after a few down years. Led by the explosive offense of Bijan Robinson and Quinn Ewers, Texas has put up points in bunches all season long, averaging over 40 points per game. Their lone loss came in a heartbreaker to Alabama, but the Longhorns have rebounded with impressive wins over Oklahoma and Oklahoma State. A victory in the Sugar Bowl would send shockwaves through the college football landscape and prove that Texas is back in the national conversation.

Sugar Bowl Best Matches?


Who is sponsoring the Sugar Bowl?

Allstate has been the title sponsor since 2007, continuing a tradition of significant corporate partnerships for the prestigious college football bowl game.

While Allstate is the most prominent sponsor, the Sugar Bowl also has numerous other corporate partners involved in various aspects of the event, including:

  • Team IP: the official merchandise partner for the Sugar Bowl.
  • Mercedes-Benz: the official vehicle of the Sugar Bowl.
  • Dr Pepper is the official soft drink of the Sugar Bowl.
  • Papa John’s is the official pizza of the Sugar Bowl.
  • FanDuel is the official sports betting partner of the Sugar Bowl.

How many chairs are in the Sugar Bowl?

  • The Sugar Bowl game is typically played in the Caesars Superdome, which has a seating capacity of 73,208 when configured for football. However, this number can be expanded to 73,468 for specific events.
  • Currently, all tickets for the 2024 Allstate Sugar Bowl are sold out, so the number of seats filled will be over 68,000, marking the 67th time in history that the stadium has reached near capacity for the Sugar Bowl Classic.
  • The maximum number of seats in the Sugar Bowl (the stadium) is 73,468.
  • For the 2024 Allstate Sugar Bowl, over 68,000 seats will be filled.

Why is it called the Sugar Bowl?

  • Location: The Sugar Bowl is a college football bowl game played in New Orleans, Louisiana. The original stadium where the game was played, Tulane Stadium, was built on land where sugar was first granulated into crystals in Louisiana in 1795 by Etienne de Boré. Therefore, the name “Sugar Bowl” pays homage to the historical significance of sugar in the region.
  • Another interpretation is that the name references the “sweetness” of victory and the joy associated with the game.

Why is the Sugar Bowl so important in football?

Historical Significance:

  • One of the oldest: Played since 1935, it’s tied for the second-oldest bowl game, surpassed only by the Rose Bowl. This rich history and tradition add prestige and allure.
  • New Year’s Day tradition: Traditionally played on January 1st, it creates a festive atmosphere and solidifies its place as a major college football event.
  • I witnessed iconic moments: I hosted landmark games like the 1956 game, which was the first Sugar Bowl with black players, and the 2020 Playoff National Championship.

Current Relevance:

  • College Football Playoff Inclusion: Since 2015, it’s been one of the “New Year’s Six” bowls in the College Football Playoff rotation, hosting semifinal games every few years. This elevates its stakes and national spotlight.
  • Top Teams & Competitive Matchups: Featuring top teams from the SEC and Big 12 conferences, it guarantees high-caliber play and exciting competition.
  • Economic Impact: Bringing fans from across the country to New Orleans, boosting the city’s economy through tourism and hospitality.

Cultural Significance:

  • New Orleans Connection: Embraces the unique culture and atmosphere of New Orleans, making it a memorable experience for players and fans alike.
  • Charitable Contributions: Supports educational initiatives and local charities through the Sugar Bowl Committee, adding a positive social impact.

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